Hello, I'm Toni, the dog-loving and determined co-founder of WAG&WOOL. I live in Brighton, England together with my amazing mum Debby, who runs WAG&WOOL. 

WAG&WOOL was born from a shared passion for dogs and sustainable fashion. Two friends, both with an insatiable obsession for our furry friends and a desire to make the world a better place, decided to take action. Frustrated by the lack of quality materials in dog wear and the influx of pet brands sourcing from the same factories in the Far East, we knew that dogs and their owners deserved something better.

All our products are proudly made in England. We focus on thoughtful design and slow production practices, using only the finest natural yarns available.

Every day, I am inspired by my hardworking and wonderful mum, Debby, and my two dogs, Monti the Cavapoo and Marlee the Chipoo (Chihuahua-Poodle). Together, we strive to make WAG&WOOL the best it can be, while always remembering our original mission.

We hope you enjoy our dog products as much as we enjoy creating them!

Our Mission Remains Simple

We provide stylish and sustainable clothing for dogs, ethically made right here in the UK. Our commitment to sourcing only the best natural and recycled materials reflects our values of preserving nature and pet well-being. We believe that dogs deserve to look and feel their best while minimising their carbon pawprint. Through our thoughtful designs and slow production practices, we aim to promote a more sustainable and compassionate lifestyle for pets and their owners alike

 We proudly remain a women owned, independent business with big ideas and big dreams for a better future