WAG&WOOL was born amidst the pandemic in 2020, founded by two friends who shared an unhealthy obsession for dogs and sustainable fashion, along with a desire to make the world a better place.
Frustrated with the lack of quality materials and the influx of pet brands, all importing from the same factories in the Far East, our founders, Rachael & Toni, felt that dogs and their owners deserved something better.
Our Mission Remains Simple
We provide stylish and sustainable clothing for dogs, ethically made right here in the UK. Our commitment to sourcing only the best natural and recycled materials
reflects our values of preserving nature and pet well-being. We believe that dogs deserve to look and feel their best while minimising their carbon pawprint. Through our thoughtful designs and slow production practices, we aim to promote a more sustainable and compassionate lifestyle for pets and their owners alike
We remain a women owned, independent business with big ideas and big dreams for a better future
Follow our journey on Instagram