Premium Dogwear. Designed To Sell.
Wag and Wool supplies wholesale dog clothing internationally, creating premium dog jumpers using 100% wool - a natural, high-quality alternative to the acrylic-heavy petwear market.
Designed and exquisitely made in the UK, our collections combine timeless British style with materials that customers feel good about buying.
Why Wag and Wool works in-store
100% British wool - breathable, temperature-regulating, and naturally superior to synthetic alternatives
Strong retail price point (£50–£80) through proven quality credentials and excellent Truspilot rating
Giftable, premium product ideal for boutiques and destination stores
Distinct positioning in a market dominated by low-quality acrylic
Proven retail performance
- Best-selling styles include the British Wool Red Jumper and Heritage Burgundy Lambswool
- Strong customer response across independent retailers
- Finalists in the 2026 Gift of the Year Awards
Wholesale partnership
We work with independent retailers, garden centres, and premium boutiques looking to offer something considered, high-quality, and different.
We offer:
- Flexible order quantities
- Dedicated support
- Access to new and limited collections
In-store support that drives sales
We don’t just supply product - we help it sell.
- Premium POS materials
- Dog mannequin hire for impactful displays
- Story-led merchandising guidance
Global partnerships
We actively partner with international retailers and distributors, with experience in exporting premium British-made products worldwide.
Proudly women built
Wag & Wool is part of the Buy Women Built movement, supporting and championing female-founded brands.
👉 Contact us for guidance on logistics, shipping, and import tariffs.
Contact us directly:
info@wagandwool.co.uk
Wag and Wool Ltd
86 - 90 Paul Street
London
EC2A 4NE
02045 725299
