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For many pet owners, investing in luxury dog products isn't just about pampering their pets; it's also a means of expressing their own status and style. Designer dog accessories have become a way to showcase personal taste and affluence. Social media platforms amplify this trend, as owners proudly flaunt their pets' luxurious lifestyles, contributing to the aspirational nature of the luxury dog market.

The United Kingdom has a rich history of knitwear manufacturing that spans centuries, with a legacy of producing high-quality garments known for their craftsmanship and attention to detail. However, in recent years, the once-vibrant industry has faced challenges and a decline in trade

In recent years, the pet industry has undergone a significant transformation. Pet owners are not only seeking high-quality and stylish products for their furry companions but are also increasingly conscious of the environmental impact of their choices.

Greenwashing in the pet industry involves clever marketing tactics that paint products as environmentally responsible while concealing their actual impact.

In the ever-evolving world of pet fashion, it's not just about style; it's also about functionality and comfort. As temperatures drop and brisk winds start to blow, ensuring our furry...

Should dogs wear jumpers?

As with all great questions, there is never a simple answer, a different question to ask would be 'is my dog cold?' In this article we delve into the type of dogs that benefit from extra warmth and the materials that should be avoided to reduce any risk of overheating or discomfort.

As more and more people humanise their precious pets the demand for extra special gifts for pets and their owners is on the rise. Unfortunately real luxury for dogs is...

Since launching WAG&WOOL just 1 year ago, we have had so much positive feedback and industry recognition, we wanted to share it with you to show just how proud and...

Here at the WAG&WOOL studio, we’re busy working on a small collection of collars and leads!

 

Long knitted strips of our signature Hinchcliffe yarn adorn the outside of these hand-crafted items so that you can match with your pooch even in warmer weather. Using a local seamstress, we’re finalising design elements bit by bit, to find a design that matches durability with aesthetics for an Instagram-worthy look.

I have travelled to many beautiful places in the UK with my dog and Snowdon remains my all-time favourite. Here are my best tips and everything I have learned on my multiple expeditions with my gorgeous Cavapoo Monti. 

Don’t let sizing be a barrier to purchasing one of our stylish dog jumpers, this article will help you get the sizing right first time. Remember, we will always offer a free exchange if the sizing is wrong or a full refund if for any reason you are not happy with your purchase. This guide will give you the best chance of getting it right first time.

The world is changing rapidly and we are told to shop sustainably wherever possible. But how easy is it to make true informed decisions and do all shopping categories really offer us the right choices?

On a recent trip to a department store I decided to have a nosey through the pet section (yes that’s right), can you believe that luxury department stores now have a dedicated pet section? Little did I realise that this would be the most positive revelation of the day… I will explain why.