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Dog Fashion | Sustainable & British Made

  • Introducing Our Brand New Collar & Lead Range

    Here at the WAG&WOOL studio, we’re busy working on a small collection of collars and leads!


    Long knitted strips of our signature Hinchcliffe yarn adorn the outside of these hand-crafted items so that you can match with your pooch even in warmer weather. Using a local seamstress, we’re finalising design elements bit by bit, to find a design that matches durability with aesthetics for an Instagram-worthy look.

  • WAG&WOOL Tail - New Beginnings

    I would love to share with you the story of how my micro business found its feet one chilly afternoon in Brighton...


    The pandemic gave us all a chance for pause and introspection. For me, it was an opportunity to put the vitality of the high fashion industry on hold and concentrate more on a project closer to my heart.

  • Useful Tips On Climbing Mount Snowdon With Your Dog

    I have travelled to many beautiful places in the UK with my dog and Snowdon remains my all-time favourite. Here are my best tips and everything I have learned on my multiple expeditions with my gorgeous Cavapoo Monti. 
  • Help! What Size Is My Dog

    Don’t let sizing be a barrier to purchasing one of our stylish dog jumpers, this article will help you get the sizing right first time. Remember, we will always offer a free exchange if the sizing is wrong or a full refund if for any reason you are not happy with your purchase. This guide will give you the best chance of getting it right first time.
  • Where To Find Sustainable Dog Clothes

    The world is changing rapidly and we are told to shop sustainably wherever possible. But how easy is it to make true informed decisions and do all shopping categories really offer us the right choices?

    On a recent trip to a department store I decided to have a nosey through the pet section (yes that’s right), can you believe that luxury department stores now have a dedicated pet section? Little did I realise that this would be the most positive revelation of the day… I will explain why.